Market-Driven Management: How to Define, Develop, and Deliver Customer Value

Type
Book
Authors
Webster Jr., Frederick E.
 
ISBN 10
0471236934 
ISBN 13
9780471236931 
Category
Management  [ Browse Items ]
Publication Year
2002 
Publisher
Wiley 
Pages
336 
Tags
Management, Advertising, Marketing, Entrepreneurship, Customer Relations 
Number of Copies
1 
Accession‎ No Call No Availability
464 658.812 WEB   Yes

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