Marketing research : an applied orientation

Type
Book
Authors
Malhotra, Naresh K.
 
ISBN 10
0136094236 
ISBN 13
9780136094234 
Category
Management  [ Browse Items ]
Publication Year
2010 
Publisher
Pearson Education , United States 
Pages
929 
Tags
Methodology, Marknadsundersökning, Marketing research 
Biblio Notes
Notes:
"Global edition"

Previous ed.: 2007

Includes bibliographical references (p. 866-905) and index  
Number of Copies
1 
Accession‎ No Call No Availability
10173 658.23 MAL   Yes

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