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Tag:
Marketing
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Page 3 of 12
Title
Authors/Editors
Publisher
Type
Copies
Services marketing : people, technology, strategy
Edition
:
5. ed.
Year
:
2004
ISBN
:
0131268465
Call No
:
658.8 LOV
Lovelock, Christopher H
Wirtz, Jochen
Pearson Prentice Hall
Books
1
State of the Art Marketing Research (Business)
Year
:
1992
ISBN
:
0844234575
ISBN 13
:
9780844234571
Call No
:
658.83 BLA
Blankenship, A.B.
Breen, George Edward
Ntc Business Books
Books
1
Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
Edition
:
6
Year
:
2019
ISBN
:
0367281570
ISBN 13
:
9780367281571
Call No
:
659.2 SMI
Smith, Ronald D.
Routledge
Books
1
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Edition
:
5
Year
:
2020
ISBN
:
1789666015
ISBN 13
:
9781789666014
Call No
:
658.872 RYA
Ryan, Damian
Kogan Page
Books
1
Dictionary of Marketing: Over 6,000 terms clearly defined
Edition
:
New
Year
:
2003
ISBN
:
0747566216
ISBN 13
:
9780747566212
Call No
:
REF 658.8003 IVA
Ivanovic, A.
Collin, Peter
A&C Black Trade
Books
1
Principles of Global Marketing
Edition
:
Subsequent
Year
:
1996
ISBN
:
0137222998
ISBN 13
:
9780137222995
Call No
:
658.848 KEE
Keegan, Warren J.
Green, Mark C.
Prentice Hall
Books
1
The Business Marketing Course: Managing in Complex Networks
Edition
:
1
Year
:
2001
ISBN
:
0471877220
ISBN 13
:
9780471877226
Call No
:
658.8 FOR
Ford, David
Berthon, Pierre
Brown, Stephen J.
Gadde, Lars-Erik
Håkansson, Håkan
Naudé, Peter
Ritter, Thomas
Snehota, Ivan
Wiley
Books
1
Marketing Strategy
Edition
:
2
Year
:
2001
ISBN
:
0030321034
ISBN 13
:
9780030321030
Call No
:
658.8 FER
Ferrell, O. C.
Hartline, Michael
Lucas, George
South-Western College Pub
Books
1
Promotion: A Guide to Effective Promotional Planning, Strategies, and Exections (Wiley Series on Marketing Management)
Edition
:
1
Year
:
1984
ISBN
:
0471080608
ISBN 13
:
9780471080602
Call No
:
658.82 AIL
Ailloni-Charas, Dan
*Ronald Press
Books
1
Marketing Strategy and Competitive Positioning
Edition
:
Subsequent
Year
:
1998
ISBN
:
0133712532
ISBN 13
:
9780133712537
Call No
:
658.802 HOO
Hooley, Graham J.
Saunders, John A.
Piercy, Nigel
Prentice Hall
Books
1
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