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Tag:
Advertising
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Page 5 of 10
Title
Authors/Editors
Publisher
Type
Copies
Effective Television Advertising: A Study of 1000 Commercials (Marketing Science Institute Series)
Edition
:
First Edition
Year
:
1986
ISBN
:
066911751X
ISBN 13
:
9780669117516
Call No
:
659.143 STE
Stewart, David W.
Furse, David H.
Lexington Books
Books
1
Advertising Media Planning: A Brand Management Approach
Edition
:
4
Year
:
2015
ISBN
:
0765640902
ISBN 13
:
9780765640901
Call No
:
659.111 KEL
Kelley, Larry
Sheehan, Kim
Jugenheimer, Donald W.
Routledge
Books
1
Advertising Media Planning, Seventh Edition
Edition
:
7th
Year
:
2010
ISBN
:
0071703128
ISBN 13
:
9780071703123
Call No
:
659.111 SIS
Jack Z. Sissors
Roger B. Baron
McGraw-Hill Education
Books
3
Kleppner's advertising procedure (The Prentice Hall series in marketing)
Edition
:
11th ed
Year
:
1990
ISBN
:
0135163374
ISBN 13
:
9780135163375
Call No
:
659.1 RUS
Russell, Thomas
Prentice Hall
Books
1
Advertising and social change
Year
:
1981
ISBN
:
0803917376
Call No
:
659.1042 BER
Berman, Ronald.
Sage Publications
Books
1
The New Positioning: The Latest on the World's #1 Business Strategy
Edition
:
1st
Year
:
1995
ISBN
:
0070652910
ISBN 13
:
9780070652910
Call No
:
659.111 TRO
Jack Trout
Steve Rivkin
Mcgraw-Hill, Inc.
Books
1
Advertising and Promotion: An Integrated Marketing Communications Approach
Edition
:
Second
Year
:
2010
ISBN
:
1849201463
ISBN 13
:
9781849201469
Call No
:
659.1 HAC
Hackley, Chris
SAGE Publications Ltd
Books
1
Advertising: Its role in modern marketing
Edition
:
5th
Year
:
1982
ISBN
:
0030600499
ISBN 13
:
9780030600494
Call No
:
659.1 DUN
Dunn, S. Watson
Dryden Press
Books
1
International advertising and marketing (Grid series in advertising and journalism)
Year
:
1979
ISBN
:
0882441744
ISBN 13
:
9780882441740
Call No
:
659.1 LOR
Dunn
Lorimor
Grid Pub
Books
1
Advertising today
Edition
:
2nd edition
Year
:
1976
ISBN
:
070020265X
Call No
:
659.1 JEF
Jefkins
International textbook Company
Books
1
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