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Page 9 of 12

  Title Copies
Strategic Management of e-Business 
Edition: 1 
Year: 2001 
ISBN: 0471496332 
ISBN 13: 9780471496335 
Call No: 658.84 CHE 
 1 
Mastering Data Mining: The Art and Science of Customer Relationship Management 
Edition: 1 
Year: 1999 
ISBN: 0471331236 
ISBN 13: 9780471331230 
Call No: 658.802 BER 
 1 
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands 
Edition: 1 
Year: 2003 
ISBN: 0471213268 
ISBN 13: 9780471213260 
Call No: 658.827 WHE 
 1 
The Business Marketing Course: Managing in Complex Networks 
Edition: 1 
Year: 2001 
ISBN: 0471877220 
ISBN 13: 9780471877226 
Call No: 658.8 FOR 
 1 
Integrated Advertising, Promotion, And Marketing Communications 
Edition: 3 
Year: 2024 
ISBN: 0131866222 
ISBN 13: 9780131866225 
Call No: 659.1 CLO 
 1 
A Framework for Marketing Management 
Edition: 3 
Year: 2006 
ISBN: 0131452584 
ISBN 13: 9780131452589 
Call No: 658.8 KOT 
 1 
Marketing Management (French Edition) 
Edition: 12 
Year: 2006 
ISBN: 0131457578 
ISBN 13: 9788120327993 
Call No: 658.8 KOT 
 1 
Public Relations Practices: Managerial Case Studies and Problems (5th Edition) 
Edition: Subsequent 
Year: 1995 
ISBN: 0130981532 
ISBN 13: 9780130981530 
Call No: 659.2 CEN 
 1 
Principles of Marketing (Principles of Marketing) 
Edition: 11th 
Year: 2005 
ISBN: 0131469185 
ISBN 13: 9780131469181 
Call No: 658.8 KOT 
 1 
Brand Driven Innovation: Strategies for Development and Design (Required Reading Range) 
Year: 2010 
ISBN: 294041128X 
ISBN 13: 9782940411283 
Call No: 741.6065 ABB 
 1 
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