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Tag:
Advertising
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Page 6 of 10
Title
Authors/Editors
Publisher
Type
Copies
Kleppner's advertising procedure (The Prentice Hall series in marketing)
Edition
:
11th ed
Year
:
1990
ISBN
:
0135163374
ISBN 13
:
9780135163375
Call No
:
659.1 RUS
Russell, Thomas
Prentice Hall
Books
1
Advertising Media Planning, Seventh Edition
Edition
:
7th
Year
:
2010
ISBN
:
0071703128
ISBN 13
:
9780071703123
Call No
:
659.111 SIS
Jack Z. Sissors
Roger B. Baron
McGraw-Hill Education
Books
3
Advertising Media Planning: A Brand Management Approach
Edition
:
4
Year
:
2015
ISBN
:
0765640902
ISBN 13
:
9780765640901
Call No
:
659.111 KEL
Kelley, Larry
Sheehan, Kim
Jugenheimer, Donald W.
Routledge
Books
1
Effective Television Advertising: A Study of 1000 Commercials (Marketing Science Institute Series)
Edition
:
First Edition
Year
:
1986
ISBN
:
066911751X
ISBN 13
:
9780669117516
Call No
:
659.143 STE
Stewart, David W.
Furse, David H.
Lexington Books
Books
1
Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing)
Edition
:
8
Year
:
1994
ISBN
:
0030767520
ISBN 13
:
9780030767524
Call No
:
659.1 KRU
Dunn, S. Watson
Dryden Pr
Books
1
Advertising
Edition
:
2nd
Year
:
1974
ISBN
:
013014472X
ISBN 13
:
9780130144720
Call No
:
659.1 MAN
Mandell, Maurice I
Prentice-Hall
Books
1
Advertising Media Workbook and Sourcebook
Edition
:
1
Year
:
2004
ISBN
:
0765615401
ISBN 13
:
9780765615404
Call No
:
659.13 KEL
Kelley, Larry D.
Jugenheimer, Donald W.
Routledge
Books
1
Advertising the American Dream: Making Way for Modernity, 1920-1940
Edition
:
First American Edition
Year
:
1985
ISBN
:
0520052536
ISBN 13
:
9780520052536
Call No
:
659.10973 MAR
Marchand, Roland
University of California Press
Books
1
Psychological Processes and Advertising Effects: Theory, Research, and Applications
Edition
:
1
Year
:
1985
ISBN
:
0898595150
ISBN 13
:
9780898595154
Call No
:
659.1 PSY
Alwitt, Linda F.
Mitchell, A.A.
Lawrence Erlbaum
Books
1
The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
Year
:
1986
ISBN
:
0899301630
ISBN 13
:
9780899301631
Call No
:
659.1315 ROS
Ross, Stewart
Praeger
Books
1
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3
4
5
6
7
8
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