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Author: Engel, James F [ All ]

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  Title Copies
Promotional strategy: Managing the marketing communications process 
Edition: 4th 
Year: 1979 
ISBN: 0256021562 
ISBN 13: 9780256021561 
Call No: 658.82 ENG 
 1 
Promotional strategy: Managing the marketing communications process (The Irwin series in marketing) 
Edition: 6th 
Year: 1987 
ISBN: 0256036438 
ISBN 13: 9780256036435 
Call No: 658.82 ENG 
 1