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Tag: Product Management [ All ]

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  Title Copies
New Product and Brand Management: Marketing Engineering Applications 
Edition: 2 
Year: 2002 
ISBN: 0130084646 
ISBN 13: 9780130084644 
Call No: 658.827 LIL 
 1 
Marketing Management (French Edition) 
Edition: 12 
Year: 2006 
ISBN: 0131457578 
ISBN 13: 9788120327993 
Call No: 658.8 KOT 
 1 
A Framework for Marketing Management 
Edition: 3 
Year: 2006 
ISBN: 0131452584 
ISBN 13: 9780131452589 
Call No: 658.8 KOT 
 1 
Advanced Brand Management 
Edition: 1 
Year: 2002 
ISBN: 047147925X 
ISBN 13: 9780471479253 
Call No: 658.827 TEM 
 1 
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands 
Edition: 1 
Year: 2003 
ISBN: 0471213268 
ISBN 13: 9780471213260 
Call No: 658.827 WHE 
 1 
Global Marketing Global Edition 
Edition: 10 
ISBN: 1292304022 
ISBN 13: 9781292304021 
Call No: 658.8 GRE 
 1 
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 
Year: 2003 
ISBN: 0749439270 
ISBN 13: 9780749439279 
Call No: 658.827 HAI 
 1 
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth 
Edition: 1 
Year: 2002 
ISBN: 0787962554 
ISBN 13: 9780787962555 
Call No: 658.827 DAV 
 1 
ISE Marketing Management (ISE HED IRWIN MARKETING) 
Edition: 4 
Year: 2022 
ISBN: 1260598233 
ISBN 13: 9781260598230 
Call No: 658.8 MAR 
 1