Promotional strategy: Managing the marketing communications process (The Irwin series in marketing)

Type

Book

Authors

Engel, James F

ISBN 10

0256036438

ISBN 13

9780256036435

Category

Management [ Browse Items ]

Publication Year

1987

Publisher

Irwin

Pages

621

Tags

Systems & Planning, Marketing

Number of Copies

1

Library	Accession‎ No	Call No	Copy No	Edition	Location	Availability
Main	6261	658.82 ENG	1			Yes

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