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Title
Call No
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ISSN
Author
Publisher
Category
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Subject
Abstract
Description
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Page 1 of 11
Title
Authors/Editors
Publisher
Type
Copies
A Framework for Marketing Management
Edition
:
3
Year
:
2006
ISBN
:
0131452584
ISBN 13
:
9780131452589
Call No
:
658.8 KOT
Kotler, Philip
Keller, Kevin Lane
Pearson College Div
Books
1
Advanced Brand Management
Edition
:
1
Year
:
2002
ISBN
:
047147925X
ISBN 13
:
9780471479253
Call No
:
658.827 TEM
Temporal, Paul
Wiley
Books
1
Advertising and Promotion: An Integrated Marketing Communications Approach
Edition
:
Second
Year
:
2010
ISBN
:
1849201463
ISBN 13
:
9781849201469
Call No
:
659.1 HAC
Hackley, Chris
SAGE Publications Ltd
Books
1
Advertising Media Planning, Seventh Edition
Edition
:
7th
Year
:
2010
ISBN
:
0071703128
ISBN 13
:
9780071703123
Call No
:
659.111 SIS
Jack Z. Sissors
Roger B. Baron
McGraw-Hill Education
Books
1
Advertising Media Planning: A Brand Management Approach
Edition
:
4
Year
:
2015
ISBN
:
0765640902
ISBN 13
:
9780765640901
Call No
:
659.111 KEL
Kelley, Larry
Sheehan, Kim
Jugenheimer, Donald W.
Routledge
Books
1
Applications in Basic Marketing: Clippings from the Popular Business Press, 1993 1994
Edition
:
4
Year
:
1993
ISBN
:
0256139423
ISBN 13
:
9780256139426
Call No
:
658.8 MAC
McCarthy, E. Jerome
Richard D Irwin
Books
1
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
Year
:
2012
ISBN
:
159253726X
ISBN 13
:
9781592537266
Call No
:
658.827 MIL
Millman, Debbie
Rockport Publishers
Books
1
Brand Driven Innovation: Strategies for Development and Design (Required Reading Range)
Year
:
2010
ISBN
:
294041128X
ISBN 13
:
9782940411283
Call No
:
741.6065 ABB
Roscam Abbing, Erik
AVA Publishing
Books
1
Branding: Marketing 04.08 (Express Exec)
Edition
:
1
Year
:
2002
ISBN
:
1841124109
ISBN 13
:
9781841124100
Call No
:
658.8 COO
Coomber, Steve
Capstone
Books
1
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Edition
:
1
Year
:
2002
ISBN
:
0787962554
ISBN 13
:
9780787962555
Call No
:
658.827 DAV
Davis, Scott M.
Dunn, Michael
Jossey-Bass
Books
1
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