Design Management: Using Design to Build Brand Value and Corporate Innovation

Type
Book
Authors
Borja de Mozota, Brigitte
 
ISBN 10
1581152833 
ISBN 13
9781581152838 
Category
Management  [ Browse Items ]
Publication Year
2003 
Publisher
Allworth 
Pages
288 
Tags
Design History & Criticism, Industrial & Product Design, Advertising, Techniques, Typography, Marketing, Industrial Design 
Number of Copies
1 
Accession‎ No Call No Availability
1339 658.5752 BOR   Yes

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