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Category:
Management
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Page 19 of 98
Title
Authors/Editors
Publisher
Type
Copies
Mastering Data Mining: The Art and Science of Customer Relationship Management
Edition
:
1
Year
:
1999
ISBN
:
0471331236
ISBN 13
:
9780471331230
Call No
:
658.802 BER
Michael J. A. Berry
Gordon S. Linoff
Wiley
Books
1
Data Mining Techniques: For Marketing, Sales, and Customer Support
Edition
:
1
Year
:
1997
ISBN
:
0471179809
ISBN 13
:
9780471179801
Call No
:
658.802 BER
Berry, Michael J. A.
Linoff, Gordon S.
Wiley
Books
1
Cases in Strategic Marketing
Edition
:
1st
Year
:
2000
ISBN
:
0130863599
ISBN 13
:
9780130863591
Call No
:
658.802 ROS
Rosenthal, David
Brown, Lew G.
Rosenthal, David W.
Prentice Hall
Books
3
E-marketing (Working the WEB)
Edition
:
1
Year
:
2001
ISBN
:
0471498971
ISBN 13
:
9780471498971
Call No
:
658.8002854 COL
Collin, Simon
Wiley
Books
1
Emarketing Excellence, Second Edition (Emarketing Essentials)
Edition
:
2
Year
:
2005
ISBN
:
0750663596
ISBN 13
:
9780750663595
Call No
:
658.80028 SMI
Smith, PR
Chaffey, Dave
Butterworth-Heinemann
Books
2
Fascinate : how to make your brand impossible to resist
Edition
:
Revised and updated.
Year
:
2016
ISBN 13
:
9780062206480
Call No
:
658.80019 HOG
Hogshead, Sally
Harper Business, an imprint of HarperCollins Publishers
Books
1
Marketing Strategy and Competitive Positioning
Edition
:
Subsequent
Year
:
1998
ISBN
:
0133712532
ISBN 13
:
9780133712537
Call No
:
658.802 HOO
Hooley, Graham J.
Saunders, John A.
Piercy, Nigel
Prentice Hall
Books
1
Managing High-Technology Programs and Projects, Third Edition
Edition
:
3
Year
:
2003
ISBN
:
0471265578
ISBN 13
:
9780471265573
Call No
:
658.404 ARC
Archibald, Russell D.
Wiley
Books
1
European Casebook on Principles of Marketing (European Casebook Series on Management)
Year
:
1997
ISBN
:
0132276534
ISBN 13
:
9780132276535
Call No
:
658.80094 SAK
Saker, Jim
Smith, Gareth
Prentice Hall
Books
1
Decision Support Systems for Business Intelligence, Second Edition
Edition
:
2
Year
:
2011
ISBN
:
0470433744
ISBN 13
:
9780470433744
Call No
:
658.4038011 SAU
Sauter, Vicki L.
Wiley
Books
1
15
16
17
18
19
20
21
22
23