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Category:
Management
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Page 20 of 98
Title
Authors/Editors
Publisher
Type
Copies
Strategic Marketing Problems: Cases and Comments (9th Edition)
Edition
:
9th
Year
:
2001
ISBN
:
0130276618
ISBN 13
:
9780130276612
Call No
:
658.802 KER
Kerin, Roger A.
Peterson, Robert A.
Prentice Hall
Books
3
Global Marketing and Advertising: Understanding Cultural Paradoxes
Edition
:
Third
Year
:
2009
ISBN
:
1412970415
ISBN 13
:
9781412970419
Call No
:
658.802 MOO
de Mooij, Marieke
SAGE Publications, Inc
Books
1
Analysis for Market Planning (McGraw-Hill/Irwin Series in Marketing)
Edition
:
5I.S.ed
Year
:
2001
ISBN
:
0071122249
ISBN 13
:
9780071122245
Call No
:
658.802 LEH
Lehmann, Donald
Winer, Russell
McGraw-Hill Education - Europe
Books
2
PRINCIPLES OF MARKETING: EUROPEAN EDITION
Edition
:
European Ed
Year
:
1996
ISBN
:
0131659030
ISBN 13
:
9780131659032
Call No
:
658.80094 KOT
Kotler, P Armstrong, G
Prentice Hall
Books
1
Marketing Plans, Fifth Edition: How to prepare them, how to use them
Edition
:
5
Year
:
2002
ISBN
:
0750656255
ISBN 13
:
9780750656252
Call No
:
658.802 MCD
McDonald, Malcolm
Butterworth-Heinemann
Books
3
Services Marketing (The McGraw-Hill Series in Marketing)
Edition
:
International Ed
Year
:
2002
ISBN
:
0071148817
ISBN 13
:
9780071148818
Call No
:
658.8 ZEI
Zeithaml, Valarie A.
Bitner, Mary Jo
Gremler, Dwayne D.
McGraw-Hill
Books
1
Strategic Marketing Management, Second Edition (Butterworth-Heinemann Marketing Series)
Edition
:
2
Year
:
1997
ISBN
:
075062244X
ISBN 13
:
9780750622448
Call No
:
658.802 WIL
Wilson, Richard M.S.
Gilligan, Colin
Butterworth-Heinemann
Books
3
Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Edition
:
Subsequent
Year
:
1997
ISBN
:
0256214387
ISBN 13
:
9780256214383
Call No
:
658.802 DAV
Cravens, David W.
Richard D Irwin
Books
1
Strategic Planning for Information Systems
Edition
:
3
Year
:
2002
ISBN
:
0470841478
ISBN 13
:
9780470841471
Call No
:
658.4038 WAR
Ward, John
Peppard, Joe
Wiley
Books
1
Digital business: concepts and strategy
Edition
:
2nd edition
Year
:
2005
ISBN
:
0131293400
Call No
:
658.872 COU
Coupey
Pearson Education ;
Books
1
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