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  Title Copies
Public Relations Practices: Managerial Case Studies and Problems (5th Edition) 
Edition: Subsequent 
Year: 1995 
ISBN: 0130981532 
ISBN 13: 9780130981530 
Call No: 659.2 CEN 
 1 
Psychological Processes and Advertising Effects: Theory, Research, and Applications 
Edition: 1 
Year: 1985 
ISBN: 0898595150 
ISBN 13: 9780898595154 
Call No: 659.1 PSY 
 1 
PRINCIPLES OF MARKETING: EUROPEAN EDITION 
Edition: European Ed 
Year: 1996 
ISBN: 0131659030 
ISBN 13: 9780131659032 
Call No: 658.80094 KOT 
 1 
Principles of Global Marketing 
Edition: Subsequent 
Year: 1996 
ISBN: 0137222998 
ISBN 13: 9780137222995 
Call No: 658.848 KEE 
 1 
Planning and Managing Public Relations Campaigns: A Step-by-Step Guide (Public Relations in Practice Series) 
Edition: 2nd 
Year: 2001 
ISBN: 0749429917 
ISBN 13: 9780749429911 
Call No: 659.2 GRE 
 1 
Newsletter Design: A Step-by-Step Guide to Creative Publications 
Edition: 1 
Year: 1995 
ISBN: 0471285927 
ISBN 13: 9780471285922 
Call No: 686.2252 HAM 
 1 
Marketing Strategy 
Edition: 3 
Year: 2004 
ISBN: 0324201400 
ISBN 13: 9780324201406 
Call No: 658.8 FER 
 1 
Marketing Strategy 
Edition: 2 
Year: 2001 
ISBN: 0030321034 
ISBN 13: 9780030321030 
Call No: 658.8 FER 
 1 
Marketing Research 
Edition: 7 
Year: 2000 
ISBN: 0471363405 
ISBN 13: 9780471363408 
Call No: 658.83 AAK 
 2 
Marketing Plans, Fifth Edition: How to prepare them, how to use them 
Edition: 5 
Year: 2002 
ISBN: 0750656255 
ISBN 13: 9780750656252 
Call No: 658.802 MCD 
 3 
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