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Publisher: Kogan Page Business Books [ All ]

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  Title Copies
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 
Year: 2003 
ISBN: 0749439270 
ISBN 13: 9780749439279 
Call No: 658.827 HAI 
Bridging the Culture Gap: A Practical Guide to International Business Communication 
Year: 2004 
ISBN: 0749441704 
ISBN 13: 9780749441708 
Call No: 395.52 CAR 
Ethics in Public Relations: A Practical Guide to the Dilemmas, Issues & Best Practice 
Year: 2004 
ISBN: 074944276X 
ISBN 13: 9780749442767 
Call No: 174.9657 PAR 
Planning and Managing Public Relations Campaigns: A Step-by-Step Guide (Public Relations in Practice Series) 
Edition: 2nd 
Year: 2001 
ISBN: 0749429917 
ISBN 13: 9780749429911 
Call No: 659.2 GRE 
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series) 
Year: 2004 
ISBN: 074944181X 
ISBN 13: 9780749441814 
Call No: 658.83 BRA 
Talespin: Public Relations Disasters -- the Inside Stories & the Lessons Learned 
Year: 2004 
ISBN: 074944259X 
ISBN 13: 9780749442590 
Call No: 659.2 MAC 
The Internet Dictionary: A Comprehensive Guide to the Language of the Web 
Year: 2002 
ISBN: 0749436670 
ISBN 13: 9780749436674