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Tag:
Advertising
[
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Page 4 of 10
Title
Authors/Editors
Publisher
Type
Copies
Leap! A Revolution in Creative Business Strategy
Edition
:
1st
Year
:
2003
ISBN
:
0471229172
ISBN 13
:
9780471229179
Call No
:
658.8 SCH
Schmetterer, Bob
John Wiley & Sons
Books
1
Marketing Management: Millennium Edition (10th Edition)
Edition
:
10
Year
:
1999
ISBN
:
0130122173
ISBN 13
:
9780130122179
Call No
:
658.8 KOT
Kotler, Philip
Prentice Hall
Books
1
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Edition
:
1
Year
:
2003
ISBN
:
0471213268
ISBN 13
:
9780471213260
Call No
:
658.827 WHE
Wheeler, Alina
Wiley
Books
1
Planning and Managing Public Relations Campaigns: A Step-by-Step Guide (Public Relations in Practice Series)
Edition
:
2nd
Year
:
2001
ISBN
:
0749429917
ISBN 13
:
9780749429911
Call No
:
659.2 GRE
Gregory, Anne
Kogan Page Business Books
Books
1
Advertising
Edition
:
2nd
Year
:
1974
ISBN
:
013014472X
ISBN 13
:
9780130144720
Call No
:
659.1 MAN
Mandell, Maurice I
Prentice-Hall
Books
1
Advertising and Promotion: An Integrated Marketing Communications Approach
Edition
:
Second
Year
:
2010
ISBN
:
1849201463
ISBN 13
:
9781849201469
Call No
:
659.1 HAC
Hackley, Chris
SAGE Publications Ltd
Books
1
Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
Edition
:
Subsequent
Year
:
1995
ISBN
:
0130981532
ISBN 13
:
9780130981530
Call No
:
659.2 CEN
Jackson, Patrick
Center, Allen H.
Pearson College Div
Books
1
Retail Advertising and Sales Promotion
Edition
:
Subsequent
Year
:
1981
ISBN
:
0137750986
ISBN 13
:
9780137750986
Call No
:
659.1EDW
Edwards, Charles Mundy, Jr.
Pearson College Div
Books
1
Building Design Strategy: Using Design to Achieve Key Business Objectives
Edition
:
1
Year
:
2008
ISBN
:
1581156537
ISBN 13
:
9781581156539
Call No
:
658.403 BUI
Lockwood, Thomas
Walton, Thomas
Allworth
Books
1
Global Marketing and Advertising: Understanding Cultural Paradoxes
Edition
:
Third
Year
:
2009
ISBN
:
1412970415
ISBN 13
:
9781412970419
Call No
:
658.802 MOO
de Mooij, Marieke
SAGE Publications, Inc
Books
1
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