UCB Library
Create Library
Login
Home
Catalog
Search Catalog
Database A-Z
Top Collections
New Collections
My Account
Ask a Librarian?
Search
All
Audio/Visuals
Books
E-Books
E-Journals
Journals
News Clippings
Other
Publications
References
Software
Thesis
Default
Id
Title
Call No
ISBN
ISSN
ASIN
LCCN
DDC
OCLC
UPC
Author
Publisher
Category
Tags
Subject
Abstract
Description
Clear
Category:
Advertising and Public relations
[
All
]
Page 4 of 9
Title
Authors/Editors
Publisher
Type
Copies
International advertising and marketing (Grid series in advertising and journalism)
Year
:
1979
ISBN
:
0882441744
ISBN 13
:
9780882441740
Call No
:
659.1 LOR
Dunn
Lorimor
Grid Pub
Books
1
Advertising today
Edition
:
2nd edition
Year
:
1976
ISBN
:
070020265X
Call No
:
659.1 JEF
Jefkins
International textbook Company
Books
1
Mastering Public Relations
Year
:
2004
ISBN
:
1403907838
ISBN 13
:
9781403907837
Call No
:
659.2 DAV
Davis, Anthony
Palgrave MacMillan Ltd
Books
1
The Persuasion Explosion: Your Guide to the Power and Influence of Contemporary Public Relations
Year
:
1985
ISBN
:
0874917328
ISBN 13
:
9780874917321
Call No
:
659.20973 STE
Stevens, Art
Acropolis Books Inc
Books
1
Inside public relations
Year
:
1982
ISBN
:
0205077412
ISBN 13
:
9780205077410
Call No
:
659.2 LOV
Lovell, Ronald P
Allyn and Bacon
Books
1
Advertising: Its role in modern marketing
Edition
:
5th
Year
:
1982
ISBN
:
0030600499
ISBN 13
:
9780030600494
Call No
:
659.1 DUN
Dunn, S. Watson
Dryden Press
Books
1
The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
Year
:
1986
ISBN
:
0899301630
ISBN 13
:
9780899301631
Call No
:
659.1315 ROS
Ross, Stewart
Praeger
Books
1
Advertising Uneasy Persuason
Edition
:
First Edition
Year
:
1984
ISBN
:
0465000789
ISBN 13
:
9780465000784
Call No
:
659.1042 SCH
Schudson, Michael
Basic Books
Books
1
Planning and Managing Public Relations Campaigns: A Step-by-Step Guide (Public Relations in Practice Series)
Edition
:
2nd
Year
:
2001
ISBN
:
0749429917
ISBN 13
:
9780749429911
Call No
:
659.2 GRE
Gregory, Anne
Kogan Page Business Books
Books
1
Talespin: Public Relations Disasters -- the Inside Stories & the Lessons Learned
Year
:
2004
ISBN
:
074944259X
ISBN 13
:
9780749442590
Call No
:
659.2 MAC
McCusker, Gerry
Kogan Page Business Books
Books
1
1
2
3
4
5
6
7
8
9