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Page 6 of 12

  Title Copies
Marketing Plans, Fifth Edition: How to prepare them, how to use them 
Edition: 5 
Year: 2002 
ISBN: 0750656255 
ISBN 13: 9780750656252 
Call No: 658.802 MCD 
 3 
Innovation: Driving Product, Process, and Market Change 
Edition: 1st 
Year: 2002 
ISBN: 0787962139 
ISBN 13: 9780787962135 
Call No: 658.514 ROB 
 2 
Principles of Marketing (Principles of Marketing) 
Edition: 11th 
Year: 2005 
ISBN: 0131469185 
ISBN 13: 9780131469181 
Call No: 658.8 KOT 
 1 
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 
Year: 2009 
ISBN: 0749453893 
ISBN 13: 9780749453893 
Call No: 658.872 RYA 
 1 
Marketing Bundle: Market-Led Strategic Change, Third Edition (Chartered Institute of Marketing) 
Edition: 3 
Year: 2001 
ISBN: 075065225X 
ISBN 13: 9780750652254 
Call No: 658.8 PIE 
 2 
Public Relations Practices: Managerial Case Studies and Problems (5th Edition) 
Edition: Subsequent 
Year: 1995 
ISBN: 0130981532 
ISBN 13: 9780130981530 
Call No: 659.2 CEN 
 1 
A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices 
Year: 2021 
ISBN: 1736514008 
ISBN 13: 9781736514009 
Call No: 659.2 ROS 
 1 
Introducing Marketing Research 
Edition: 1 
Year: 2002 
ISBN: 0471497703 
ISBN 13: 9780471497707 
Call No: 658.83 BAI 
 1 
Channel Management: Marketing 04.07 
Edition: 1 
Year: 2002 
ISBN: 1841121959 
ISBN 13: 9781841121956 
Call No: 658.8 FOR 
 1 
Marketing Communications: Integrating Offline and Online with Social Media 
Edition: Fifth 
Year: 2011 
ISBN: 0749461934 
ISBN 13: 9780749461935 
Call No: 658.802 SMI 
 2 
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