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Page 9 of 13

	Title	Authors/Editors	Publisher	Type	Copies
	Mastering Data Mining: The Art and Science of Customer Relationship Management Edition: 1 Year: 1999 ISBN: 0471331236 ISBN 13: 9780471331230 Call No: 658.802 BER	Michael J. A. Berry Gordon S. Linoff	Wiley	Books	1
	New Product and Brand Management: Marketing Engineering Applications Edition: 2 Year: 2002 ISBN: 0130084646 ISBN 13: 9780130084644 Call No: 658.827 LIL	Lilien, Gary L. Rangaswamy, Arvind	Prentice Hall	Books	1
	Planning and Managing Public Relations Campaigns: A Strategic Approach Edition: 5 Year: 2020 ISBN: 1789663202 ISBN 13: 9781789663204 Call No: 659.2 GRE	Gregory, Anne	Kogan Page	Books	2
	Pride-Ferrell Marketing Edition: 13 Year: 2006 ISBN: 0618474455 ISBN 13: 9780618474455 Call No: 658.8 PRI	William M. Pride O.C. Ferrell	South-Western College Pub	Books	1
	Principles of Global Marketing Edition: Subsequent Year: 1996 ISBN: 0137222998 ISBN 13: 9780137222995 Call No: 658.848 KEE	Keegan, Warren J. Green, Mark C.	Prentice Hall	Books	1
	Principles of marketing Edition: 10. ed. Year: 2004 ISBN: 0131212761 Call No: 658.8 KOT	Kotler, Philip Armstrong, Gary	Pearson/Prentice Hall	Books	1
	Principles of marketing Edition: 6. ed. Year: 1994 ISBN: 0130980390 Call No: 658.8 KOT	Kotler, Philip Armstrong, Gary	Prentice-Hall	Books	1
	Principles of marketing Edition: 9. ed. Year: 2001 ISBN: 0130283290 Call No: 658.8 KOT	Kotler, Philip Armstrong, Gary	Prentice Hall International	Books	4
	Principles of Marketing (Principles of Marketing) Edition: 11th Year: 2005 ISBN: 0131469185 ISBN 13: 9780131469181 Call No: 658.8 KOT	Kotler, Philip Armstrong, Gary	Pearson College Div	Books	1
	Promotion Management and Marketing Communications Edition: 2nd Year: 1990 ISBN: 0030266432 ISBN 13: 9780030266430 Call No: 658.82 SHI	Shimp, Terence A	Dryden Press	Books	1

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