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Page 10 of 13

  Title Copies
Promotion: A Guide to Effective Promotional Planning, Strategies, and Exections (Wiley Series on Marketing Management) 
Edition: 1 
Year: 1984 
ISBN: 0471080608 
ISBN 13: 9780471080602 
Call No: 658.82 AIL 
Promotional strategy: Managing the marketing communications process (The Irwin series in marketing) 
Edition: 6th 
Year: 1987 
ISBN: 0256036438 
ISBN 13: 9780256036435 
Call No: 658.82 ENG 
Public Relations Practices: Managerial Case Studies and Problems (5th Edition) 
Edition: Subsequent 
Year: 1995 
ISBN: 0130981532 
ISBN 13: 9780130981530 
Call No: 659.2 CEN 
Relationship Marketing: Dialogue and Networks in the E-Commerce Era 
Edition: 1 
Year: 2003 
ISBN: 0470843411 
ISBN 13: 9780470843413 
Call No: 658.812 VAR 
Sales Promotion: Marketing 04.06 (Express Exec) 
Edition: 1 
Year: 2002 
ISBN: 1841121967 
ISBN 13: 9781841121963 
Call No: 658.8 HOR 
Search Engine Advertising: Buying Your Way to the Top to Increase Sales 
Edition: 1 
Year: 2004 
ISBN: 0735713995 
ISBN 13: 9788131734827 
Call No: 659.144 SED 
Selling & Sales Management 
Edition: 6th 
Year: 2003 
ISBN: 0273674153 
ISBN 13: 9780273674153 
Call No: 658.8 JOB 
Service Quality: Research Perspectives (Foundations for Organizational Science) 
Edition: 1 
Year: 2003 
ISBN: 0761921478 
ISBN 13: 9780761921479 
Call No: 658.812 SCH 
Services marketing : integrating customer focus across the firm 
Edition: Seventh edition. 
Year: 2018 
ISBN 13: 9780078112102 
Call No: 658.8 ZEI 
Services marketing : people, technology, strategy 
Edition: 5. ed. 
Year: 2004 
ISBN: 0131268465 
Call No: 658.8 LOV