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Tag:
Management & Leadership
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Page 5 of 21
Title
Authors/Editors
Publisher
Type
Copies
Strategic Marketing Management, Second Edition (Butterworth-Heinemann Marketing Series)
Edition
:
2
Year
:
1997
ISBN
:
075062244X
ISBN 13
:
9780750622448
Call No
:
658.802 WIL
Wilson, Richard M.S.
Gilligan, Colin
Butterworth-Heinemann
Books
3
Promotion Management and Marketing Communications
Edition
:
2nd
Year
:
1990
ISBN
:
0030266432
ISBN 13
:
9780030266430
Call No
:
658.82 SHI
Shimp, Terence A
Dryden Press
Books
1
Promotion: A Guide to Effective Promotional Planning, Strategies, and Exections (Wiley Series on Marketing Management)
Edition
:
1
Year
:
1984
ISBN
:
0471080608
ISBN 13
:
9780471080602
Call No
:
658.82 AIL
Ailloni-Charas, Dan
*Ronald Press
Books
1
Multinational Financial Management
Edition
:
Subsequent
Year
:
1991
ISBN
:
0205132308
ISBN 13
:
9780205132300
Call No
:
658.1599 SHA
Shapiro, Alan C.
Allyn & Bacon
Books
1
Multinational business finance
Edition
:
3rd
Year
:
1982
ISBN
:
0201038242
ISBN 13
:
9780201038248
Call No
:
658.1599 EIT
Eiteman, David K
Addison-Wesley
Books
1
Promotional strategy: Managing the marketing communications process
Edition
:
4th
Year
:
1979
ISBN
:
0256021562
ISBN 13
:
9780256021561
Call No
:
658.82 ENG
Engel, James F
R. D. Irwin
Books
1
The financial executive's handbook for managing multinational corporations
Year
:
1980
ISBN
:
0471052779
ISBN 13
:
9780471052777
Call No
:
658.1599 SPR
Spronck, Lambert H
Wiley
Books
1
Cybermarketing, Second Edition: How to Use the Internet to Market Your Goods and Services (Cim Series)
Edition
:
2
Year
:
2000
ISBN
:
0750647043
ISBN 13
:
9780750647045
Call No
:
658.84 BIC
Bickerton, Pauline
Bickerton, Matthew
Pardesi, Upkar
Butterworth-Heinemann
Books
1
Marketing Strategy
Edition
:
2
Year
:
2001
ISBN
:
0030321034
ISBN 13
:
9780030321030
Call No
:
658.8 FER
Ferrell, O. C.
Hartline, Michael
Lucas, George
South-Western College Pub
Books
1
Consumer Behavior and Marketing Action
Edition
:
5
Year
:
1994
ISBN
:
0538844337
ISBN 13
:
9780538844338
Call No
:
658.8342 ASA
Assael, Henry
South-Western College Pub
Books
1
1
2
3
4
5
6
7
8
9