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Category:
Advertising and Public relations
[
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Page 4 of 7
Title
Authors/Editors
Publisher
Type
Copies
Strategic Planning for Public Relations
Edition
:
6
Year
:
2020
ISBN
:
0367903849
ISBN 13
:
9780367903848
Call No
:
659.20684 SMI
Smith, Ronald D.
Routledge
Books
1
Strategic Public Relations Writing: Proven Tactics and Techniques
Edition
:
1
Year
:
2022
ISBN
:
1032163879
ISBN 13
:
9781032163871
Call No
:
659.2072 EGG
Eggensperger, Jim
Salvatore, Jeanne
Routledge
Books
1
Advertising Media Planning: A Brand Management Approach
Edition
:
4
Year
:
2015
ISBN
:
0765640902
ISBN 13
:
9780765640901
Call No
:
659.111 KEL
Kelley, Larry
Sheehan, Kim
Jugenheimer, Donald W.
Routledge
Books
1
Advertising Media Workbook and Sourcebook
Edition
:
1
Year
:
2004
ISBN
:
0765615401
ISBN 13
:
9780765615404
Call No
:
659.13 KEL
Kelley, Larry D.
Jugenheimer, Donald W.
Routledge
Books
1
Strategic Planning for Public Relations
Edition
:
7
Year
:
2024
ISBN
:
1032391162
ISBN 13
:
9781032391168
Call No
:
659.20684 SIL
Silverman, Deborah A.
Smith, Ronald D.
Routledge
Books
1
Strategic Communication
Edition
:
1
Year
:
2020
ISBN
:
1760876437
ISBN 13
:
9781760876432
Call No
:
659.2 JOH
Johnston, Jane
Glenny, Leanne
Routledge
Books
1
Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
Edition
:
6
Year
:
2019
ISBN
:
0367281570
ISBN 13
:
9780367281571
Call No
:
659.2 SMI
Smith, Ronald D.
Routledge
Books
1
The Public Relations Writer’s Handbook
Edition
:
1
Year
:
2019
ISBN
:
0815365292
ISBN 13
:
9780815365297
Call No
:
659.2 LEH
Lehmann, Whitney
Routledge
Books
1
Effective Television Advertising: A Study of 1000 Commercials (Marketing Science Institute Series)
Edition
:
First Edition
Year
:
1986
ISBN
:
066911751X
ISBN 13
:
9780669117516
Call No
:
659.143 STE
Stewart, David W.
Furse, David H.
Lexington Books
Books
1
How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Edition
:
2nd
Year
:
2002
ISBN
:
0333987772
ISBN 13
:
9780333987773
Call No
:
659.289 MOR
Morley, M.
Palgrave Macmillan
Books
2
1
2
3
4
5
6
7