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Category:
Advertising and Public relations
[
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Page 5 of 10
Title
Authors/Editors
Publisher
Type
Copies
The Public Relations Writer’s Handbook
Edition
:
1
Year
:
2019
ISBN
:
0815365292
ISBN 13
:
9780815365297
Call No
:
659.2 LEH
Lehmann, Whitney
Routledge
Books
1
Effective Television Advertising: A Study of 1000 Commercials (Marketing Science Institute Series)
Edition
:
First Edition
Year
:
1986
ISBN
:
066911751X
ISBN 13
:
9780669117516
Call No
:
659.143 STE
Stewart, David W.
Furse, David H.
Lexington Books
Books
1
How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Edition
:
2nd
Year
:
2002
ISBN
:
0333987772
ISBN 13
:
9780333987773
Call No
:
659.289 MOR
Morley, M.
Palgrave Macmillan
Books
2
Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)
Edition
:
9
Year
:
2003
ISBN
:
0071214259
ISBN 13
:
9780071214254
Call No
:
659.1 ARE
Arens, William F.
Irwin Professional Pub
Books
4
Advertising and social change
Year
:
1981
ISBN
:
0803917376
Call No
:
659.1042 BER
Berman, Ronald.
Sage Publications
Books
1
Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing)
Edition
:
8
Year
:
1994
ISBN
:
0030767520
ISBN 13
:
9780030767524
Call No
:
659.1 KRU
Dunn, S. Watson
Dryden Pr
Books
1
Planning and Managing Public Relations Campaigns: A Step-by-Step Guide (Public Relations in Practice Series)
Edition
:
2nd
Year
:
2001
ISBN
:
0749429917
ISBN 13
:
9780749429911
Call No
:
659.2 GRE
Gregory, Anne
Kogan Page Business Books
Books
1
Talespin: Public Relations Disasters -- the Inside Stories & the Lessons Learned
Year
:
2004
ISBN
:
074944259X
ISBN 13
:
9780749442590
Call No
:
659.2 MAC
McCusker, Gerry
Kogan Page Business Books
Books
1
Advertising and Promotion An Integrated Marketing Communications Perspective
Year
:
2025
ISBN
:
1266090606
ISBN 13
:
9781266090608
Call No
:
659.1 BEL
George E. Belch, Michael A. Belch
13th Edition (No Connect Access Code included)
McGraw Hill
Books
4
Advertising Uneasy Persuason
Edition
:
First Edition
Year
:
1984
ISBN
:
0465000789
ISBN 13
:
9780465000784
Call No
:
659.1042 SCH
Schudson, Michael
Basic Books
Books
1
1
2
3
4
5
6
7
8
9