Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Type
Book
Authors
Davis, Scott M.
Dunn, Michael
 
ISBN 10
0787962554 
ISBN 13
9780787962555 
Category
Management  [ Browse Items ]
Publication Year
2002 
Publisher
Jossey-Bass 
Pages
320 
Tags
Management, Systems & Planning, Advertising, Product Management, Sales & Selling, Marketing, Sales 
Number of Copies
1 
Accession‎ No Call No Availability
417 658.827 DAV   Yes

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