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Tag:
Advertising
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Page 2 of 10
Title
Authors/Editors
Publisher
Type
Copies
Consumer Behavior
Edition
:
4Rev Ed
Year
:
1995
ISBN
:
0023846119
ISBN 13
:
9780023846113
Call No
:
658.8342 MOW
John C. Mowen
Prentice Hall
Books
1
Services Marketing (The McGraw-Hill Series in Marketing)
Edition
:
International Ed
Year
:
2002
ISBN
:
0071148817
ISBN 13
:
9780071148818
Call No
:
658.8 ZEI
Zeithaml, Valarie A.
Bitner, Mary Jo
Gremler, Dwayne D.
McGraw-Hill
Books
1
Everything You Should Know about Public Relations: Direct Answers to Over 500 Questions
Year
:
2003
ISBN
:
0749439254
ISBN 13
:
9780749439255
Call No
:
659.2 DAV
Davis, Anthony
Kogan Page
Books
1
How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing 6th edition (Business Enterprise)
Edition
:
6th
Year
:
2008
ISBN
:
0749451459
ISBN 13
:
9780749451455
Call No
:
658.8 PAT
Patten, Dave
Kogan Page
Books
1
Marketing Communications: Integrating Offline and Online with Social Media
Edition
:
Fifth
Year
:
2011
ISBN
:
0749461934
ISBN 13
:
9780749461935
Call No
:
658.802 SMI
Smith, PR
Zook, Ze
Kogan Page
Books
2
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Edition
:
5
Year
:
2020
ISBN
:
1789666015
ISBN 13
:
9781789666014
Call No
:
658.872 RYA
Ryan, Damian
Kogan Page
Books
1
How to Write Sales Letters That Sell
Edition
:
2nd
Year
:
2003
ISBN
:
0749438762
ISBN 13
:
9780749438760
Call No
:
808.066 BIR
Bird, Drayton
Kogan Page
Books
1
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Year
:
2009
ISBN
:
0749453893
ISBN 13
:
9780749453893
Call No
:
658.872 RYA
Ryan, Damian
Jones, Calvin
Kogan Page
Books
1
This End Up: Original Approaches to Packaging Design
Year
:
2002
ISBN
:
2880466482
ISBN 13
:
9782880466480
Call No
:
745.2 THI
Mono Design
Rotovision
Books
1
Business Cards: The Art of Saying Hello
Year
:
2004
ISBN
:
1856693864
ISBN 13
:
9781856693868
Call No
:
741.685 FAR
Dorrian, Mike
Farrelly, Liz
Harper Design
Books
1
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