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Tag: Advertising [ All ]

Page 8 of 10

  Title Copies
Advertising and social change 
Year: 1981 
ISBN: 0803917376 
Call No: 659.1042 BER 
 1 
Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing) 
Edition: 8 
Year: 1994 
ISBN: 0030767520 
ISBN 13: 9780030767524 
Call No: 659.1 KRU 
 1 
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 
Year: 2003 
ISBN: 0749439270 
ISBN 13: 9780749439279 
Call No: 658.827 HAI 
 1 
Planning and Managing Public Relations Campaigns: A Step-by-Step Guide (Public Relations in Practice Series) 
Edition: 2nd 
Year: 2001 
ISBN: 0749429917 
ISBN 13: 9780749429911 
Call No: 659.2 GRE 
 1 
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth 
Edition: 1 
Year: 2002 
ISBN: 0787962554 
ISBN 13: 9780787962555 
Call No: 658.827 DAV 
 1 
International marketing (The Irwin series in marketing) 
Edition: 5th 
Year: 1983 
ISBN: 0256028443 
ISBN 13: 9780256028447 
Call No: 658.848 CAT 
 1 
Strategic Marketing Management, Second Edition (Butterworth-Heinemann Marketing Series) 
Edition: 2 
Year: 1997 
ISBN: 075062244X 
ISBN 13: 9780750622448 
Call No: 658.802 WIL 
 3 
Marketing Plans, Fifth Edition: How to prepare them, how to use them 
Edition: 5 
Year: 2002 
ISBN: 0750656255 
ISBN 13: 9780750656252 
Call No: 658.802 MCD 
 3 
Marketing Bundle: Market-Led Strategic Change, Third Edition (Chartered Institute of Marketing) 
Edition: 3 
Year: 2001 
ISBN: 075065225X 
ISBN 13: 9780750652254 
Call No: 658.8 PIE 
 2 
Internal Marketing (Chartered Institute of Marketing (Paperback)) 
Edition: 1 
Year: 2002 
ISBN: 0750648384 
ISBN 13: 9780750648387 
Call No: 658.8 AHM 
 1 
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