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Page 3 of 10

  Title Copies
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth 
Edition: 1 
Year: 2002 
ISBN: 0787962554 
ISBN 13: 9780787962555 
Call No: 658.827 DAV 
 1 
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns 
Edition: 5 
Year: 2020 
ISBN: 1789666015 
ISBN 13: 9781789666014 
Call No: 658.872 RYA 
 1 
Newsletter Design: A Step-by-Step Guide to Creative Publications 
Edition: 1 
Year: 1995 
ISBN: 0471285927 
ISBN 13: 9780471285922 
Call No: 686.2252 HAM 
 1 
Psychological Processes and Advertising Effects: Theory, Research, and Applications 
Edition: 1 
Year: 1985 
ISBN: 0898595150 
ISBN 13: 9780898595154 
Call No: 659.1 PSY 
 1 
Advertising and Promotion: An Integrated Marketing Communications Approach 
Edition: Second 
Year: 2010 
ISBN: 1849201463 
ISBN 13: 9781849201469 
Call No: 659.1 HAC 
 1 
Strategic Marketing Problems: Cases and Comments (9th Edition) 
Edition: 9th 
Year: 2001 
ISBN: 0130276618 
ISBN 13: 9780130276612 
Call No: 658.802 KER 
 3 
Looking Closer: Critical Writings on Graphic Design 
Year: 1994 
ISBN: 1880559153 
ISBN 13: 9781880559154 
Call No: 741.6 LOO 
 1 
Marketing Strategy 
Edition: 3 
Year: 2004 
ISBN: 0324201400 
ISBN 13: 9780324201406 
Call No: 658.8 FER 
 1 
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 
Year: 2003 
ISBN: 0749439270 
ISBN 13: 9780749439279 
Call No: 658.827 HAI 
 1 
Integrated Advertising, Promotion, and Marketing Communications, Global Edition 
Edition: 9 
Year: 2021 
ISBN: 129241121X 
ISBN 13: 9781292411217 
Call No: 659.1 CLO 
 2 
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