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Tag:
Marketing
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Page 4 of 12
Title
Authors/Editors
Publisher
Type
Copies
Principles of marketing
Edition
:
9. ed.
Year
:
2001
ISBN
:
0130283290
Call No
:
658.8 KOT
Kotler, Philip
Armstrong, Gary
Prentice Hall International
Books
4
Principles of Marketing (Principles of Marketing)
Edition
:
11th
Year
:
2005
ISBN
:
0131469185
ISBN 13
:
9780131469181
Call No
:
658.8 KOT
Kotler, Philip
Armstrong, Gary
Pearson College Div
Books
1
Marketing Management (French Edition)
Edition
:
12
Year
:
2006
ISBN
:
0131457578
ISBN 13
:
9788120327993
Call No
:
658.8 KOT
Kotler, Philip
Keller, Kevin Lane
Pearson College Div
Books
1
Principles of marketing
Edition
:
10. ed.
Year
:
2004
ISBN
:
0131212761
Call No
:
658.8 KOT
Kotler, Philip
Armstrong, Gary
Pearson/Prentice Hall
Books
1
Mastering Data Mining: The Art and Science of Customer Relationship Management
Edition
:
1
Year
:
1999
ISBN
:
0471331236
ISBN 13
:
9780471331230
Call No
:
658.802 BER
Michael J. A. Berry
Gordon S. Linoff
Wiley
Books
1
Data Mining Techniques: For Marketing, Sales, and Customer Support
Edition
:
1
Year
:
1997
ISBN
:
0471179809
ISBN 13
:
9780471179801
Call No
:
658.802 BER
Berry, Michael J. A.
Linoff, Gordon S.
Wiley
Books
1
Cases in Strategic Marketing
Edition
:
1st
Year
:
2000
ISBN
:
0130863599
ISBN 13
:
9780130863591
Call No
:
658.802 ROS
Rosenthal, David
Brown, Lew G.
Rosenthal, David W.
Prentice Hall
Books
3
Emarketing Excellence, Second Edition (Emarketing Essentials)
Edition
:
2
Year
:
2005
ISBN
:
0750663596
ISBN 13
:
9780750663595
Call No
:
658.80028 SMI
Smith, PR
Chaffey, Dave
Butterworth-Heinemann
Books
2
Fascinate : how to make your brand impossible to resist
Edition
:
Revised and updated.
Year
:
2016
ISBN 13
:
9780062206480
Call No
:
658.80019 HOG
Hogshead, Sally
Harper Business, an imprint of HarperCollins Publishers
Books
1
Marketing Strategy and Competitive Positioning
Edition
:
Subsequent
Year
:
1998
ISBN
:
0133712532
ISBN 13
:
9780133712537
Call No
:
658.802 HOO
Hooley, Graham J.
Saunders, John A.
Piercy, Nigel
Prentice Hall
Books
1
1
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