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Page 5 of 12

  Title Copies
European Casebook on Principles of Marketing (European Casebook Series on Management) 
Year: 1997 
ISBN: 0132276534 
ISBN 13: 9780132276535 
Call No: 658.80094 SAK 
 1 
Strategic Marketing Problems: Cases and Comments (9th Edition) 
Edition: 9th 
Year: 2001 
ISBN: 0130276618 
ISBN 13: 9780130276612 
Call No: 658.802 KER 
 3 
Global Marketing and Advertising: Understanding Cultural Paradoxes 
Edition: Third 
Year: 2009 
ISBN: 1412970415 
ISBN 13: 9781412970419 
Call No: 658.802 MOO 
 1 
Marketing Plans, Fifth Edition: How to prepare them, how to use them 
Edition: 5 
Year: 2002 
ISBN: 0750656255 
ISBN 13: 9780750656252 
Call No: 658.802 MCD 
 3 
Services Marketing (The McGraw-Hill Series in Marketing) 
Edition: International Ed 
Year: 2002 
ISBN: 0071148817 
ISBN 13: 9780071148818 
Call No: 658.8 ZEI 
 1 
Strategic Marketing Management, Second Edition (Butterworth-Heinemann Marketing Series) 
Edition: 2 
Year: 1997 
ISBN: 075062244X 
ISBN 13: 9780750622448 
Call No: 658.802 WIL 
 3 
Promotion Management and Marketing Communications 
Edition: 2nd 
Year: 1990 
ISBN: 0030266432 
ISBN 13: 9780030266430 
Call No: 658.82 SHI 
 1 
Promotion: A Guide to Effective Promotional Planning, Strategies, and Exections (Wiley Series on Marketing Management) 
Edition: 1 
Year: 1984 
ISBN: 0471080608 
ISBN 13: 9780471080602 
Call No: 658.82 AIL 
 1 
Promotional strategy: Managing the marketing communications process (The Irwin series in marketing) 
Edition: 6th 
Year: 1987 
ISBN: 0256036438 
ISBN 13: 9780256036435 
Call No: 658.82 ENG 
 1 
Cybermarketing, Second Edition: How to Use the Internet to Market Your Goods and Services (Cim Series) 
Edition: 2 
Year: 2000 
ISBN: 0750647043 
ISBN 13: 9780750647045 
Call No: 658.84 BIC 
 1 
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