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  Title Copies
A Framework for Marketing Management 
Edition: 3 
Year: 2006 
ISBN: 0131452584 
ISBN 13: 9780131452589 
Call No: 658.8 KOT 
 1 
Designing Brand Identity: An Essential Guide for the Whole Branding Team 
Edition: 5 
Year: 2017 
ISBN: 1118980824 
ISBN 13: 9781118980828 
Call No: 658.827 WHE 
 1 
Strategic Management of e-Business 
Edition: 1 
Year: 2001 
ISBN: 0471496332 
ISBN 13: 9780471496335 
Call No: 658.84 CHE 
 1 
Introducing Marketing Research 
Edition: 1 
Year: 2002 
ISBN: 0471497703 
ISBN 13: 9780471497707 
Call No: 658.83 BAI 
 1 
Data Mining Techniques: For Marketing, Sales, and Customer Support 
Edition: 1 
Year: 1997 
ISBN: 0471179809 
ISBN 13: 9780471179801 
Call No: 658.802 BER 
 1 
Market-Driven Management: How to Define, Develop, and Deliver Customer Value 
Edition: 2 
Year: 2002 
ISBN: 0471236934 
ISBN 13: 9780471236931 
Call No: 658.812 WEB 
 1 
Mastering Data Mining: The Art and Science of Customer Relationship Management 
Edition: 1 
Year: 1999 
ISBN: 0471331236 
ISBN 13: 9780471331230 
Call No: 658.802 BER 
 1 
Managing Business Relationships 
Edition: 2 
Year: 2003 
ISBN: 0470851252 
ISBN 13: 9780470851258 
Call No: 658.044 MAN 
 1 
Customer Management Excellence: Successful Strategies from Service Leaders 
Edition: 1 
Year: 2002 
ISBN: 0470848537 
ISBN 13: 9780470848531 
Call No: 658.812 FAU 
 1 
Advanced Brand Management 
Edition: 1 
Year: 2002 
ISBN: 047147925X 
ISBN 13: 9780471479253 
Call No: 658.827 TEM 
 1 
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