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  Title Copies
Data Mining Techniques: For Marketing, Sales, and Customer Support 
Edition: 1 
Year: 1997 
ISBN: 0471179809 
ISBN 13: 9780471179801 
Call No: 658.802 BER 
 1 
Customer Management Excellence: Successful Strategies from Service Leaders 
Edition: 1 
Year: 2002 
ISBN: 0470848537 
ISBN 13: 9780470848531 
Call No: 658.812 FAU 
 1 
Advanced Brand Management 
Edition: 1 
Year: 2002 
ISBN: 047147925X 
ISBN 13: 9780471479253 
Call No: 658.827 TEM 
 1 
Mastering Data Mining: The Art and Science of Customer Relationship Management 
Edition: 1 
Year: 1999 
ISBN: 0471331236 
ISBN 13: 9780471331230 
Call No: 658.802 BER 
 1 
Strategic Market Relationships: From Strategy to Implementation 
Edition: 1 
Year: 2002 
ISBN: 0471494437 
ISBN 13: 9780471494430 
Call No: 658.812 DON 
 2 
Marketing Research 
Edition: 7 
Year: 2000 
ISBN: 0471363405 
ISBN 13: 9780471363408 
Call No: 658.83 AAK 
 2 
Marketing theory: Distinguished contributions (Theories in marketing series) 
Year: 1984 
ISBN: 0471890855 
ISBN 13: 9780471890850 
Call No: 658.8 MAR 
 1 
Principles of marketing 
Edition: 6. ed. 
Year: 1994 
ISBN: 0130980390 
Call No: 658.8 KOT 
 1 
Marketing research an applied orientation 
Edition: 5th edition 
Year: 2007 
ISBN: 0132086077 
Call No: 658.83 MAL 
 1 
Marketing Management (14e Edition) 
Edition: 14th Edition 
Year: 2022 
ISBN: 0273753363 
ISBN 13: 9780273753360 
Call No: 658.8 KOL 
 2 
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