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Advertising
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Page 8 of 10
Title
Authors/Editors
Publisher
Type
Copies
Principles of Global Marketing
Edition
:
Subsequent
Year
:
1996
ISBN
:
0137222998
ISBN 13
:
9780137222995
Call No
:
658.848 KEE
Keegan, Warren J.
Green, Mark C.
Prentice Hall
Books
1
PRINCIPLES OF MARKETING: EUROPEAN EDITION
Edition
:
European Ed
Year
:
1996
ISBN
:
0131659030
ISBN 13
:
9780131659032
Call No
:
658.80094 KOT
Kotler, P Armstrong, G
Prentice Hall
Books
1
Psychological Processes and Advertising Effects: Theory, Research, and Applications
Edition
:
1
Year
:
1985
ISBN
:
0898595150
ISBN 13
:
9780898595154
Call No
:
659.1 PSY
Alwitt, Linda F.
Mitchell, A.A.
Lawrence Erlbaum
Books
1
Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
Edition
:
Subsequent
Year
:
1995
ISBN
:
0130981532
ISBN 13
:
9780130981530
Call No
:
659.2 CEN
Jackson, Patrick
Center, Allen H.
Pearson College Div
Books
1
Retail Advertising and Sales Promotion
Edition
:
Subsequent
Year
:
1981
ISBN
:
0137750986
ISBN 13
:
9780137750986
Call No
:
659.1EDW
Edwards, Charles Mundy, Jr.
Pearson College Div
Books
1
Services Marketing (The McGraw-Hill Series in Marketing)
Edition
:
International Ed
Year
:
2002
ISBN
:
0071148817
ISBN 13
:
9780071148818
Call No
:
658.8 ZEI
Zeithaml, Valarie A.
Bitner, Mary Jo
Gremler, Dwayne D.
McGraw-Hill
Books
1
Services Marketing and Management
Edition
:
First
Year
:
2003
ISBN
:
0761941584
ISBN 13
:
9788178293349
Call No
:
658.8 GIL
Gilmore, Audrey
SAGE Publications Ltd
Books
1
Strategic Marketing Management, Second Edition (Butterworth-Heinemann Marketing Series)
Edition
:
2
Year
:
1997
ISBN
:
075062244X
ISBN 13
:
9780750622448
Call No
:
658.802 WIL
Wilson, Richard M.S.
Gilligan, Colin
Butterworth-Heinemann
Books
3
Strategic Marketing Problems: Cases and Comments (9th Edition)
Edition
:
9th
Year
:
2001
ISBN
:
0130276618
ISBN 13
:
9780130276612
Call No
:
658.802 KER
Kerin, Roger A.
Peterson, Robert A.
Prentice Hall
Books
3
Teaching Graphic Design: Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs
Edition
:
1st
Year
:
2003
ISBN
:
1581153058
ISBN 13
:
9781581153057
Call No
:
741.6071 TEA
Heller, Steven
Allworth
Books
1
2
3
4
5
6
7
8
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