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Tag:
Marketing
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Page 10 of 12
Title
Authors/Editors
Publisher
Type
Copies
A Framework for Marketing Management
Edition
:
3
Year
:
2006
ISBN
:
0131452584
ISBN 13
:
9780131452589
Call No
:
658.8 KOT
Kotler, Philip
Keller, Kevin Lane
Pearson College Div
Books
1
Services marketing : people, technology, strategy
Edition
:
5. ed.
Year
:
2004
ISBN
:
0131268465
Call No
:
658.8 LOV
Lovelock, Christopher H
Wirtz, Jochen
Pearson Prentice Hall
Books
1
Applications in Basic Marketing: Clippings from the Popular Business Press, 1993 1994
Edition
:
4
Year
:
1993
ISBN
:
0256139423
ISBN 13
:
9780256139426
Call No
:
658.8 MAC
McCarthy, E. Jerome
Richard D Irwin
Books
1
How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing 6th edition (Business Enterprise)
Edition
:
6th
Year
:
2008
ISBN
:
0749451459
ISBN 13
:
9780749451455
Call No
:
658.8 PAT
Patten, Dave
Kogan Page
Books
1
Marketing Bundle: Market-Led Strategic Change, Third Edition (Chartered Institute of Marketing)
Edition
:
3
Year
:
2001
ISBN
:
075065225X
ISBN 13
:
9780750652254
Call No
:
658.8 PIE
Piercy, Nigel F.
Butterworth-Heinemann
Books
2
Marketing management
Edition
:
13. ed.
Year
:
2009
ISBN
:
0131357972
ISBN 13
:
9780131357976
Call No
:
658.8 KOT
Kotler, Philip
Keller, Kevin Lane
Pearson Prentice Hall
Books
4
Market-Driven Management: How to Define, Develop, and Deliver Customer Value
Edition
:
2
Year
:
2002
ISBN
:
0471236934
ISBN 13
:
9780471236931
Call No
:
658.812 WEB
Webster Jr., Frederick E.
Wiley
Books
1
Customer Management Excellence: Successful Strategies from Service Leaders
Edition
:
1
Year
:
2002
ISBN
:
0470848537
ISBN 13
:
9780470848531
Call No
:
658.812 FAU
Faulkner, Mike
Hurst, Steve
Tripp, Adrian
Wiley
Books
1
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Edition
:
1
Year
:
2002
ISBN
:
0787962554
ISBN 13
:
9780787962555
Call No
:
658.827 DAV
Davis, Scott M.
Dunn, Michael
Jossey-Bass
Books
1
Strategic Market Relationships: From Strategy to Implementation
Edition
:
1
Year
:
2002
ISBN
:
0471494437
ISBN 13
:
9780471494430
Call No
:
658.812 DON
Donaldson, Bill
O'Toole, Tom
Wiley
Books
2
4
5
6
7
8
9
10
11
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