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  Title Copies
New Product and Brand Management: Marketing Engineering Applications 
Edition: 2 
Year: 2002 
ISBN: 0130084646 
ISBN 13: 9780130084644 
Call No: 658.827 LIL 
 1 
Principles of Global Marketing 
Edition: Subsequent 
Year: 1996 
ISBN: 0137222998 
ISBN 13: 9780137222995 
Call No: 658.848 KEE 
 1 
Strategic Marketing Problems: Cases and Comments (9th Edition) 
Edition: 9th 
Year: 2001 
ISBN: 0130276618 
ISBN 13: 9780130276612 
Call No: 658.802 KER 
 3 
Services Marketing (The McGraw-Hill Series in Marketing) 
Edition: International Ed 
Year: 2002 
ISBN: 0071148817 
ISBN 13: 9780071148818 
Call No: 658.8 ZEI 
 1 
International Marketing 
Edition: 6 
Year: 1986 
ISBN: 0256036403 
ISBN 13: 9780256036404 
Call No: 658.848 CAT 
 1 
Applications in Basic Marketing: Clippings from the Popular Business Press, 1993 1994 
Edition: 4 
Year: 1993 
ISBN: 0256139423 
ISBN 13: 9780256139426 
Call No: 658.8 MAC 
 1 
Consumer Behavior and Marketing Strategy (Irwin Series in Marketing) 
Edition: 3rd 
Year: 1992 
ISBN: 0256105677 
ISBN 13: 9780256105674 
Call No: 658.8342 PET 
 1 
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 
Year: 2009 
ISBN: 0749453893 
ISBN 13: 9780749453893 
Call No: 658.872 RYA 
 1 
Marketing Communications: Integrating Offline and Online with Social Media 
Edition: Fifth 
Year: 2011 
ISBN: 0749461934 
ISBN 13: 9780749461935 
Call No: 658.802 SMI 
 2 
Planning and Managing Public Relations Campaigns: A Strategic Approach 
Edition: 5 
Year: 2020 
ISBN: 1789663202 
ISBN 13: 9781789663204 
Call No: 659.2 GRE 
 1 
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