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Page 5 of 12

  Title Copies
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands 
Edition: 1 
Year: 2003 
ISBN: 0471213268 
ISBN 13: 9780471213260 
Call No: 658.827 WHE 
 1 
Designing Brand Identity: An Essential Guide for the Whole Branding Team 
Edition: 5 
Year: 2017 
ISBN: 1118980824 
ISBN 13: 9781118980828 
Call No: 658.827 WHE 
 1 
Mastering Data Mining: The Art and Science of Customer Relationship Management 
Edition: 1 
Year: 1999 
ISBN: 0471331236 
ISBN 13: 9780471331230 
Call No: 658.802 BER 
 1 
Introducing Marketing Research 
Edition: 1 
Year: 2002 
ISBN: 0471497703 
ISBN 13: 9780471497707 
Call No: 658.83 BAI 
 1 
Strategic Management of e-Business 
Edition: 1 
Year: 2001 
ISBN: 0471496332 
ISBN 13: 9780471496335 
Call No: 658.84 CHE 
 1 
The Business Marketing Course: Managing in Complex Networks 
Edition: 1 
Year: 2001 
ISBN: 0471877220 
ISBN 13: 9780471877226 
Call No: 658.8 FOR 
 1 
Market-Driven Management: How to Define, Develop, and Deliver Customer Value 
Edition: 2 
Year: 2002 
ISBN: 0471236934 
ISBN 13: 9780471236931 
Call No: 658.812 WEB 
 1 
Principles of marketing 
Edition: 6. ed. 
Year: 1994 
ISBN: 0130980390 
Call No: 658.8 KOT 
 1 
Marketing Management (14e Edition) 
Edition: 14th Edition 
Year: 2022 
ISBN: 0273753363 
ISBN 13: 9780273753360 
Call No: 658.8 KOL 
 2 
Marketing research an applied orientation 
Edition: 5th edition 
Year: 2007 
ISBN: 0132086077 
Call No: 658.83 MAL 
 1 
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